Michael Kay

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Designing a Web Business for Success

16th January 2007
Copyright (c) 2007 Michael Kay HBBReview.com Every business everywhere has a design, intentionally or not; a structure that is tuned to generating profit by exploiting what's known as leverage and sustainable competitive advantage. Let's look at a f... Read >

Is There Still Easy Money To Be Made on the Web? Absolutely…!

03rd January 2007
Copyright (c) 2007 Michael Kay HBBReview.com Have you ever studied judo or any of the Eastern Martial Arts? They all depend on one thing, levering the energy of your opponent. The web is exactly the same! The web has a flow; if you can put yoursel... Read >

Don’t Let Search Engines Corrupt Your Marketing

03rd January 2007
Copyright (c) 2007 Michael Kay HBBReview.com OK, I understand. If you are ignored by the search engines then vast quantities of traffic will never find their way to your site. But, hear me! Unless you spend every waking moment at it, search engine ra... Read >

How I Found the Way to Easy Money on the Web!

24th December 2006
Copyright (c) 2006 Michael Kay HBBReview.com "It was a long journey?and an expensive one. Until I saw the light and?" How many times have you read that in a sales letter? Tens, hundreds, thousands of times! I know I have. It's become an overworke... Read >

Maximize Your Profit from Your Mailing List

18th December 2006
Copyright (c) 2006 Michael Kay HBBReview.com When you gather your email/customer list you pay heavily for the privilege. If you use search engines you'll spend huge amounts of time and persistence building ' and retaining ' your position. If you use... Read >

Dig for Gold with Your Pen

16th December 2006
Copyright (c) 2006 Michael Kay HBBReview.com What would you say if I told you that the piazzas of the Internet are paved with gold? You'd think I was another snake-oil salesman ? right? But, it's true! And in the most unlikely way?writing articles!! ... Read >

Build the Perfect Sales Pitch

12th December 2006
Copyright (c) 2006 Michael Kay The Pain! Do you remember the first time you were scammed on the web? I do! Was I bitter!? The amount of money wasn't large, under $50 if I remember rightly, but the humiliation of being taken for a ride was really gallin... Read >

Sex Is At The Heart of Web Sales

09th November 2006
When you're designing your web business and writing your sales messages which sex are you designing and writing for? Bet you've never thought about it! Yet there are profound differences between men and women in the world of shopping and you'd better star... Read >

Avoid the Opportunity Trap

09th November 2006
Picking a business opportunity seems relatively trivial on the web. The amounts of money are generally not huge indeed some of them are effectively free; the provider has other ways of getting paid. However, pick the wrong opportunity at the start and yo... Read >

The Seven Sources of Web Wealth

25th October 2006
Trying to find wealth on the web seems little different from taking part in the Klondike Gold Rush. If the weather wasn't bad enough (technology) and the starvation (endless dribbles of cash and time going out) and the gun slingers (false gurus and scam a... Read >